LightBox

Stutsman for Mayor

Hometown Hero Wins The Maple City’s Heart

For seven generations, the Stutsman family has inhabited Goshen, and Jeremy is the exemplar hometown success story. After his historic election as Goshen’s youngest Mayor in 2016, we were again approached to help with his re-election campaign.

Being a passionate, progressive, and diligent worker creating many new positive contributions to the city, we had no hesitation in helping Jeremy continue to build the community. We worked alongside Jeremy to develop a visual identity that would encompass these values and ideals.

Services
  • Identity Design
  • Graphic Design
  • Web Design
  • Branding
  • Photography
  • Video
  • Social Media
CLIENT
  • Stutsman For Goshen
CLIENT
  • Stutsman For Goshen
Services
  • Identity Design
  • Graphic Design
  • Web Design
  • Branding
  • Photography
  • Video
  • Social Media
Stutsman For Mayor Homepage on an iMac

Goals

As in any political campaign, the primary goal was to help Jeremy get re-elected as Mayor of Goshen. In addition to that, we also focused on helping to build an ideal group of city counselors, extending his personal branding to the team. Running under a unified brand would help to build a stronger message of purpose throughout the campaign.

Working for Goshen team member logos
Early brandmark explorations
Stutsman for Mayor Brand Book Front Cover
Working For Goshen Yard Sign

I have had the opportunity to work with LightBox several times now. The organization, creativity and understanding they have had for my campaigns has been second to none. I have been impressed with both how they understand my target audience, but even more so with how they understand and connect with the direction I would like to move towards.

Jeremy Stutsman, Mayor of Goshen

Outcomes

Despite a low total voter turnout Jeremy was easily reelected. It was again an historic year as the first Latino councilman was also elected, bolstered by Jeremy’s enthusiastic endorsement. Jeremy enjoyed broad appeal and acceptance in his first term, and that helped to carry him into a second term. As a charismatic and energetic leader, his messaging and presentation needed to match, and it was an enjoyable challenge to brand and manage his campaign.

Goshen City Council

Credits

Creative & Art Direction

Rafael Barahona
Jordan Kauffman

Photography

Stuart Meade Photography
Jordan Kauffman
Darrin Eichorn

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