LightBox

Michiana Animal Rehab Services

Holistic Health for Pets and Their Owners

Michiana Animal Rehab Services (MARS) is a referral-based animal rehabilitation center that aims to improve the mental and physical well-being of pets and their owners. This start-up launched earlier this year when owners of Middlebury Animal Clinic noted the need for these services in the area. They subsequently decided to fill this niche themselves.

Services
  • Identity Design
  • Visual Communication Design
  • Web Design
  • Branding
  • Photography
CLIENT
  • Michiana Animal Rehab
CLIENT
  • Michiana Animal Rehab
Services
  • Identity Design
  • Visual Communication Design
  • Web Design
  • Branding
  • Photography

BARKING FROM THE ROOFTOPS

As the landscape changes in veterinary medicine, Michiana Animal Rehab Services saw an opportunity to provide services that no one else in the area is providing: holistic non-medical alternatives. Presenting their capabilities in a fun and colorful way was key in announcing that they are a leader in the region.

 

MARS website screenshot.

Goals

As a new business, MARS had no visual identity, website, or social media presence. While they could benefit from strong referrals from their own clinic and other area veterinarians, they also wanted to appeal to new audiences.

They place a strong emphasis on the human animal bond through the physical well being of owners and pets.

 

MARS vertical full color logo
MARS horizontal full color logo.
Logo grid exploration
Early brandmark explorations
MARS stationery mockup
This is the second time we have worked with Lightbox. Both times they have gone above and beyond capturing the spirit of our clinic and putting it in a website. The logo designs they came up for were all so good it was hard to choose. They made the process easy, stress free and on our time table and budget. I would highly recommend them!
Sara Granberg, Owner

Outcomes

Being a new business, Michiana Animal Rehab Services lacked a visual identity and any sort of brand that would allow them to tell their story. Beyond needing a logo and website, they really wanted their customers to know they are on the cutting edge of veterinary medicine, that the quality of their services is unmatched, and that the successes of their outcomes are rooted in the human-animal bond. This not only means better healthier pets being able to live a longer life, but a much better quality of life for them and their owners.

MARS Lauren giving pup treats.

Credits

Creative & Art Direction

Rafael Barahona
Jordan Kauffman

Junior Designer

Abby Graber

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