Goshen Public Library

Redefining a Community Staple with Curious Exuberance

Our studio was engaged to brand the library following their strategic plan formulated the year before. The subsequent long-range plan contained a new mission and vision. From the the mission, we drew the importance of enrichment, community and lifelong learning. The vision contained a wonderful opportunity to explore the kinetic nature of a vibrant 21st century library. Community engagement and a love of learning were prominent in both.

Mission
We enrich lives, create connections, provide equitable accessibility, cultivate community partnerships, nurture reading, and champion education and lifelong learning.

Vision
We kindle educational curiosities, spark connections in the community, and ignite a lifelong love of learning.

Services

Identity Design
Visual Communication Design
Branding
Motion Design
Signage + Wayfinding
Photography

CLIENT

Goshen Public Library

CLIENT

Goshen Public Library

Services

Identity Design
Visual Communication Design
Branding
Motion Design
Signage + Wayfinding
Photography

Goals

We set out to create a brand that was vibrant, and carried with it the sense of deep enrichment that comes with being fully engaged. What ultimately emerged was a stylized wordmark, appropriate for an organization that specializes in written communication. Playfully incorporated in the wordmark is a question mark, denoting the library as a place to explore curiosities, and an exclamation point, referring to the excitement of learning. This playful yet sophisticated brand signals the beginning of a bright new era ahead.

Early brandmark explorations

GPL kids and teens Sub brand

As a community institution, Goshen Public Library serves various groups and provides specialized programming for kids and teens. Because of their prominent role in the community, these departments have their own brandmark as part of the larger Goshen Public Library design system. The GPL Kids logo uses the GPL monogram as its base and playfully incorporates the additional descriptor. The GPL Teens logo, meanwhile, is slightly more sophisticated but maintains a youthful appearance.

Social Media Content

“

Jordan, Raf, and the rest of the LightBox team were a joy to work with! They inherently understood the mission of the library and our desired place within our community. They were always professional, incredibly talented and creative, and very responsive. Best of all they made our work together fun and something we always looked forward to. They were wonderful advocates for the work we do at GPL and we believe they are among the brightest assets of Goshen!

Ann-Margaret Rice, Director

Outcomes

The Library’s new brand helps to communicate the library’s vision of being a place of curiosity, excitement, and of deep community engagement. Goshen Public Library is more than a place for books. It is a key community institution for catalyzing Elkhart Township’s vision to become a more vibrant, welcoming, and informed community. It is a space, collection, and community that is at its best when meeting the unique needs of all residents. To meet the full array of our community’s needs, GPL envisioned delivering the highest quality library services, and this new brand symbolizes the beginning of this new chapter in their community story.

Credits

Creative & Art Direction

Rafael Barahona
Jordan Kauffman

Designers

Abby Graber
Jessica Isch

Motion Design

Jessica Isch

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Contact

302 S Main, Ste 3
Goshen, IN 46526
(215) 290–1586
[email protected]