Give Me 5 Campaign
Supercharging Early Childhood Literacy
Following the positive reception of the rebrand work completed in 2022, the Goshen Public Library reached back out to us interested in extending their brand awareness though an important campaign.
The Give Me 5 Early Literacy Campaign is a transformative program that focuses on nurturing young minds through the five fundamental practices of early literacy: Talk, Sing, Read, Write and Play. This campaign is all about empowering parents and caregivers to become their child’s first teacher, setting the stage for lifelong learning.
Services
- Identity Design
- Visual Communication Design
- Branding
- Videography
- Photography
CLIENT
- Goshen Public Library
CLIENT
- Goshen Public Library
Services
- Identity Design
- Visual Communication Design
- Branding
- Videography
- Photography
GOALS
Besides promoting these practices and its own resources, the campaign serves as an opportunity for the library to increase their visibility and look continued opportunities for collaboration with various community partners. The campaign is more than just a call to action; it’s a community-driven movement.
Working with LightBox on the Give Me 5 early literacy campaign was an absolute delight. Their team’s boundless creativity and unwavering commitment to community engagement were remarkable. Every aspect of the campaign reflected our library’s mission and vision and resonated deeply with our audience. LightBox’s dedication to crafting meaningful experiences surpassed our expectations, leaving a lasting impact on our community and reinforcing the importance of early literacy. It was an honor to collaborate with such a passionate and talented team.
Kristi Helmkamp, Development & Community Engagement Manager
Outcomes
The Give Me 5 Early Literacy Campaign recognizes the invaluable role that libraries play in nurturing early literacy. Libraries serve as community hubs, providing caregivers with access to an extensive array of free resources, from books and interactive programs to expert guidance. They are not just repositories of knowledge but vibrant spaces where children can explore, learn, and grow.
Credits
Creative & Art Direction
Rafael Barahona
Jordan Kauffman
Designers
Abby Graber
Jessica Isch
Videography
Taylor Stansberry
Alex Dugger
Photography
Abby Graber
Jessica Isch
Jordan Kauffman
