Hertzler Visual Style Guide

About Hertzler

Hertzler has been a leader in Statistical Process Control, SPC software, and Six Sigma for over 30 years. As a leader in quality control software, Hertzler serves a diverse customer base in service, transactional, and manufacturing environments. The company’s software and services enable clients to connect, collect, and analyze data, building a data infrastructure for making data-driven decisions. These capabilities help clients to reduce costs, cycle time and errors, and increase profitability.

Logo Variations

The primary visual identifier of the Hertzler brand is the Data Set logo. The logo is a visualization of the exchange of data points working in conjunction to form the letter H. This is the story of Hertzler, a company that for decades has been creating software that empowers its clients to convert disparate data into actionable intelligence. In other words, turning data into knowledge.

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Color Palette

PRIMARY COLORS

A significant factor in the success of Hertzler’s graphic identity is an adherence to a standard color palette. These are the specifications for the identity’s standard colors in several of the major color models in use today.

Input Blue

CMYK: 100, 083, 000, 028
RGB: 026, 054, 115
HEX: #1A3673

Web Tint 1: #DEE6F7

Web Tint 2: #ACC0EC

Output Orange

CMYK: 000, 067, 089, 002
RGB: 218, 106, 051
HEX: #D96B33

Web Tint: #F9E4DC

Web Tint 2: #E9A786

SECONDARY COLORS

A secondary color palette provides an additional level of adaptability. This palette expands the brand colors by providing other hues and additional levels of contrast. When combining colors, secondary colors should be used only when accompanied by one or more colors from the brand color palette.

Agilis Blue

CMYK: 096, 058, 000, 000
RGB: 045, 094, 200
HEX: #2D5EC8

Qualis Blue

CMYK: 063, 030, 000, 000
RGB: 122, 155, 225
HEX: #7A9BE1

Auctus Orange

CMYK: 000, 052, 088, 000
RGB: 255, 146, 051
HEX: #FF9233

Satio Yellow

CMYK: 000, 015, 089, 000
RGB: 255, 211, 051
HEX: #FFD333

Typography

Our two fonts include one sans serif and one serif—Libre Franklin and Merriweather. They are both clear, legible, modern typefaces that work well in print and online. Libre Franklin is shown here in three weights: Regular, Semibold, and Bold. It is best suited for headlines, subheaders, captions, and pull quotes. Libre Franklin can be downloaded online for free at fonts.google.com.

Merriweather is shown here in three weights: Light, Regular, and Bold. It is best suited for body copy and select captions. Merriweather can each be downloaded online for free at fonts.google.com.

Libre Franklin Regular