Marketing Webinar
Telling Your Story
Tools to highlight your mission and impact
Participants will explore practical strategies to better communicate their mission, engage their audiences, and align marketing efforts across platforms. This session is ideal for organizations seeking to sharpen their messaging and increase visibility with limited time and resources.
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Workshop Details
Wednesday, August 12, 2026
12:00 PM
via Zoom
The Anabaptist Community Development Network is a project of Everence Financial and Mennonite Central Committee US. Facilitated by Stella Tai, ACDN offers pass-through membership in CCDA and discounted conference attendance, as well as an annual networking dinner prior to the CCDA Conference and quarterly resourcing video meetings. Contact [email protected] for more information.
Resources
Terminology Cheat Sheet (PDF)
This is a quick cheat sheets to help clarify common terms and their function in the branding and marketing spaces.
Storybrand Prompts (PDF)
If you would like to use the Storybrand framework and leverage the use of AI tool, use this prompt to help you clarify your message and transform how you communicate with your audiences.
Brand Personality Worksheet (PDF)
Use this worksheet to consider what your organization is conveying in terms of its “personality.” This might include your current logo, colors, images, typography, other visual elements, but also the language, tone of voice and other tangible expressions.
Persona Worksheet (PDF)
Personas are fictional characters meant to represent the different user types that might use your service, product, website, or brand in a similar way. Use this worksheet to create a persona to helps us better understand users’ needs, experiences, behaviors and goals.
Additional Resource
Building a StoryBrand 2.0
When your message is clear, you attract attention, customers engage, and sales grow. This is the bestselling book that has transformed over a million businesses and that is also heavily referenced in our presentation.
