Latin Business Expo
Latin Business Expo
As a highly valued member of our community, we were thrilled to again partner with YoloVox on a rebrand and new website for the 2025 Latino Business Expo! LBE started in 2019 out of a desire to support the growth of Latino-owned businesses in Indiana. The annual event offers educational workshops, networking opportunities, a start-up showcase and more. We worked to create a fresh visual identity that would propel the event forward into a brand new chapter.
Services
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Branding
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Identity Design
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Design
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Web Design
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Visual Communication
CLIENT
- YoloVox
CLIENT
- YoloVox
Services
-
Branding
-
Identity Design
-
Design
-
Web Design
-
Visual Communication
I recently worked with LightBox to rebrand our annual Latino Business Expo event, and I can’t express enough how thrilled I am with the results. From start to finish, their team demonstrated exceptional creativity, professionalism, openness and dedication to bringing our vision to life.”
Yolo López DeMarco, Owner & Founder of YoloVox
Goals
The goal for the Latin Business expo is to create networking opportunities and establish new professional connections for Spanish speaking businesses. We knew the branding and visual design had to be vibrant, welcoming and hopeful. The bright and warm color palette, the sunshine elements and font spark excitement and exuberance, which is the perfect backdrop for a vibrant community of business owners.
Early brandmark explorations
Website
Despite growing by leaps and bounds over several years, the Latin Business Expo information had never had a full website build out, where it could more fully tell the story of the event.
This new site became an important hub to both gather and disseminate information seamlessly.
I highly recommend LightBox to anyone looking to stand out and elevate their brand in a professional way. Their talent, timeliness and client satisfaction are unmatched.”
Yolo López DeMarco, Owner & Founder of YoloVox
Outcomes
The Latin Business Expo’s new brand communicates the hopefulness and vibrancy of the event. By creating a cohesive experience across signage, web, social media and print assets, LBE is well positioned for further growth and expansion in our region.
Credits
Creative & Art Direction
Rafael Barahona
Jordan Kauffman
Designers
Abby Graber
Caroline Greaser
Photography
Abby Graber
Web Design
Rafael Barahona
Abby Graber
