Grant Beachy Photo
Creating a Visual Identity for a Visual Storyteller
With second to none talent, local photographer Grant Beachy has steadily grown his photography business over the last several years. Beachy excels not only in technical prowess, but also in adept story-telling.
After many years honing his craft, Grant had the opportunity to bring his business into a new phase, where he would be joined by his wife. It was an opportune time to update his logo to better reflect his goals of moving further into higher-end commercial work and increasing his client base by over 30%.
Services
- Identity Design
Motion Design
- Branding
CLIENT
- Grant Beachy Photo
CLIENT
- Grant Beachy Photo
Services
- Identity Design
- Motion Design
- Branding
Goals
Our goal was to build a visual identity that could easily live in the worlds of both corporate life and high-end portraiture. Our discovery process uncovered two strong pulls seemingly in opposing directions. One was toward a premium, high-end elegance, and the other towards reliable, traditional craftsmanship. We translated these values into a monochrome visual with a traditional colorway and modern lines.
Philosophy
People talk about authenticity in photography, but I think we can do even better. Do more. Photography allows us to create things that are amazing and wonderful by design, not chance. It allows us to tell bigger stories, to dream and imagine. If you want to make those sort of images too, I want to talk to you.
— Grant Beachy
Photographer: Jakob Owens
Grant Beachy, PHOTOGRAPHER
Outcomes
Since the implementation of his logo, Grant unified the two main branches of his photography business: high-end portraiture and wedding photography. His wife also joined him full time to help tell “the whole story of life with the wild tragedy, the joy, the boredom, and the quiet comfort.”
Credits
Creative & Art Direction
Rafael Barahona
Jordan Kauffman
